InvestUp
Investment App for women
This app aims to involve more women in the investment world and stock market,
accompany women entering the stock market, and create a social network of women
who advise each other and share successes.
01
The Challenge
The investment world is perceived as a world of men in suits, but in recent years more and more inexperienced people are investing in the stock market, including women who wanted to passively increase their income.
The app guiding women at their first investing journey in the stock market
02
Research
By discussing with a group of women, I railised that many women are afraid to take risks in stock market investments although they wish to be wealthier.
In addition to the market research, I also invest time to learn all about investment in order to optimize the UX solutions
03
UX
I define two main personas for this product:
First, "The experienced"- Women who have already invested in the stock market and can help from their experience.
Second, "The Inexperienced" - Women at their first investing journey in the stock market.
The Flow will be adjusted for "The experienced" and "The Inexperienced".
The inexperienced will first receive effective information for them in order to feel more confident in this journey.
USER JOURNEY
DESIGN
